Emarketing Models Essay Example | Topics and Well Written Essays - 500 words

Emarketing Models - Essay ExampleThere are several fashion models available when we construe the area of e-marketing in a broader perspective. Each model can be more applicable to contrasting business types and are designed to provide a company with the tools to support the essential elements of marketing, price, promotion, product and place.But solitary(prenominal) few of these models come into the picture when we consider a particular company or organization two of the models which we are discussing here are Brokerage Model and Advertising Model. Before venturing out the idea of they funding the 4Ps. Lets give a brief idea about each one of them. Brokerage model main idea revolves around Brokers who are also called as market makers. Their role is to bring buyers and sellers together and drive transactions. The major areas where they play a role are business-to-business (B2B), business-to-consumer (B2C), or consumer-to-consumer (C2C) markets. Usually a broker charges a fee or commission for each transaction it enables. Some of the areas which are part of brokerage model are Market Place exchange, Buy/Sell Fulfillment, Demand Collection System, Auction Broker, Transaction Broker, Distributor, calculate Agent and Virtual Market Place.