Media Meanings Essay Example | Topics and Well Written Essays - 1500 words

Media Meanings - Essay ExampleRacism played a major role in this impression, seen as a negative aspect in the childrens attitudes and mentalities. Racism is defined as unconstructive demeanor on an incorrect assumption that one race is intrinsically superior to other(a)s. This is one of the many forms of dogmatism which is defined as unjust actions directed against people based on their gender, race, nationality, ethnicity, language, or sexual direction. throughout the movie, there are many examples of racism. Basically, the students going to that last school come from different background, and therefore, at high school, they create separate tribes. Such tribes where south of the boarder Latinos, little Cambodia, the ghetto, Wonder bread Land, and others that were non mentioned. All of these tribes believed that their race is superior to the other, and if that other particular race would not exist, their life would be much better. From this, many problems leading to violence, a nd even crime, aroused. Many students went to boot camps or jail for youths, and lost a lot of their friends because of gang related activities. In addition to this, in the movie it was mentioned that in Long B distributively, the couch where the action takes place, it all comes down to what you look like Latino, Asian, Black, etc. They are so buried in their hatred towards each other that it is likely to get shot anytime you walk out of your door. The students fight each other for territory kill each other over race, pride and respect.Prejudice is seen in the movie as well. Prejudice is defined as a set of opinions, attitudes, and feelings that unfairly cast a congregation and its members in a negative light, without legitimate reasons. In a way, prejudice is tied to stereotype. On the other hand, stereotypes are more a false or generalized belief about a class of people that result in categorizing members without regard for individual reference. One example of a combination

Marketing Planning Essay Example | Topics and Well Written Essays - 1500 words

Marketing Planning - Essay ExampleStarbucks would basically adopt a prise delivery based statistical distribution strategy that would imply that the accompany adds value in each of the stages of distribution (Hooley & Graham, 2008, p.6). Starbucks would also try to undertake a vertical backward integration that would help the company shave the cost leakage and would also enable greater value creation. This would help fall in cost wages that could be passed on to the customers as price discounts. Moreover, a backward integration would also enable the Starbucks to generate greater value in the finished product in the form of better quality standards as it would enable the firm to have greater control over the supply chain increasing its talk terms power to a considerable extent. This would also help the company to create entry barriers for immature entrants. In addition to pricing and distribution marketing converses also plays a major role in the success of a product in the m arket. Starbucks would adopt an integrated marketing communication strategy that would imply using multiple channels of communication. Considering the fact that Starbucks has its operation spread around diverse areas of the creation so a glocalisation strategy of thinking globally and acting locally would be followed by the company crossways its entire tonal pattern of business. This would imply that the company would essentially take into account the local gardening and sentiments of the point market while implementing the marketing communication strategy.... Considering the fact that Starbucks has its operation spread around diverse areas of the globe hence a glocalisation strategy of thinking globally and acting locally would be followed by the company across its entire line of business. This would imply that the company would essentially take into account the local culture and sentiments of the target market while implementing the marketing communication strategy (Carey, 2007, p.143). in the buff Product Launch New product development includes a number of steps beginning from idea generation, idea screening, evaluation, prototype launch, final exam screening and actual launch (Waters, 2006, p.278). A new product to be launched by Starbucks would be a smoothie that would be a blend of coffee and chocolates. The product would come up with fruit flavours that would essentially include local fruits as well as seasonal fruits. The new product would be positioned as a drink with a nutritional value that would also have a good attempt and nutritional value. The product would be targeted at the younger age group of 15-45 years. The company would launch this new product simultaneously across all the markets that are being currently served by the company. In this touch the company would add local tastes and flavours that would help the company easily popularise the product. This would be in line with the glocalisation strategy of thinking globally and acti ng locally (Hamel, 2001, p.100). Starbucks would adopt an effective integrated marketing communication strategy that would essentially use different media sources including the print as well as electronic media. Billboards and hoardings would be also used to promote the new product. In addition attractive initial discount

Buyer behaviour Assignment Example | Topics and Well Written Essays - 250 words

Buyer behaviour - Assignment ExampleIn marketing the Galaxy Note 4 cell phone, the marketing group has to identify the specific customers, the location, specific time and the clients requirements.M for measurable. In this section, the objectives are examined whether they are assessable in terms of their be, quality, quantity, deadlines and frequency (Wayne, 2014). In addition, it is the extent that a product can be examined against an absolute standard. For instance, marketing the Galaxy Note 4 requires the accurate details about the cell phone, the cost and performance.A for achievable. The product marketer can answer questions such as how the objectives can be met by a person. That depends on the personnels experience, knowledge and skills. The sellers should possess the skills and knowledge to convince the customer to buy.R for Relevant. The goals can be realistic or high to achieve. The marketer should decide how high the goals should be (Wayne, 2014). For instance, when mar keting Galaxy Note 4, the marketer should have a certain range of targets that is relevant. That should also answer what ordain be the impact of the implementation.T for time-oriented. This answers a question of when the strategies will be implemented and up to when (Wayne, 2014). close to products may end at a given date. For instance, marketing the Galaxy Note 4 during the Christmas

Create a profile of a leader (Martin L. King). Create an assignment Essay

Create a profile of a leader (Martin L. exponent). Create an assignment that investigates key leadership practices and relationships - Essay ExampleHe spoke to opposite leaders and shared with them knowledge that he was able to pull into his own public leadership in order to enhance the effectualness of his gesture. The challenges that he faced were met with the preparation that he had made towards becoming an effective leader, although he had expected to lead a church rather than a nation. fag was a rise educated man who focused a portion of his education on the oratory aspects of leadership. He in condition(p) to become an effective speaker, exploiting his own natural ability to deliver a public message. His core system of leadership was in focusing his charismatic talents so that his followers believed in his message. Biography of King Martin Luther King Jr. was born on January 14, 1929 to Reverend Martin Luther King and his wife Alberta in Atlanta, Georgia within the cou pled States. At the age of fifteen, Martin Luther King Jr. entered Morehouse College in Atlanta before graduating from high school where he studied sociology. At the age of nineteen in 1948 he finished his undergraduate Bachelor of arts degree in sociology and became a minister. In 1951, King graduated with a second Bachelor of liberal arts degree in divinity before going on to study systematic theology as a graduate student at capital of Massachusetts University. He married Coretta Scott in Marion, Alabama in 1953 before being appointed a minister as a pastor to Dextor Avenue Baptist perform in Montgomery Alabama. In 1955, King received his doctorate in systemic theology from Boston University, giving him the title of Dr. Martin Luther King Jr (Bruns, 2006, p. xii). King rose to national prominence when he was made the vocalisation for the Montgomery carriage boycott. The boycott started 1955 when Rosa Parks refused to move to the back of the bus, a white bus driving insisting that she make the move as African Americans were segregated from seating at the front line which was reserved for Caucasians. The boycott lasted for more than a year, financially crippling the public transportation of the city as African American users were the larger portion of the public transportation using public. The organisation that was created to support the movement was the Montgomery Improvement Association of which King was elected president. In 1956, the Supreme Court ruled that separationism was not a legal and this victory provided King a platform of success from which to further his intentions to set aside segregation policies and discrimination in the United States. In January of 1957, King formed the Southern Christian lead Conference in order to provide a resource for organized protests for civil rights (Bruns, 2006, p. xii). At this point, Kings career begins to move at a quick pace, his public accomplishments adding up to a effective momentum as a leader, hi s choices promoting larger and larger successes that were filled with activity and progress towards civil rights. He was given audience by prominent leaders and taken seriously for the strength of the numbers of his followers, creating a movement that would eventually find success in abolishing legal separation between the rights of Caucasians and the rights of African Americans. He met with President Eisenhower in June of 1958 and Mahatma Gandhi in

Visual Literacy in Business Essay Example | Topics and Well Written Essays - 250 words - 9

Visual Literacy in Business - Essay specimenAmong the other pros of social media for business is the ability of the company to strengthen the brand awareness and ability of the arrangement to be more attractive to the customers, as well as to the potential and current employees and assist in building good reputation, open and worth trust. In promoting effective communication, social media enables organization to be stupefy more open between the employees and management, encourages members of organizational teams to become a part of recognized community (Edosomwan, et al, 2011). iodine of the numerous companies that experienced a considerable benefit from social media is Martel Home Builders, a company which created a direct to customer model for bring them into business, attracting by this model more people to its services (Porterfield, 2011). in that location are, however, many shortcomings of social media that affect modern businesses. As stated (Barbara, 2012), such factors of social media as absence of users guilt, the mob effect, relative anonymity and no accountability create many negative predispositions for business. Thus, the negative conventionality of social media was observed in McDStories, where customers shared negative stories about the McDonalds on such social mesh topology as Twitter. Merrill, et al, (2011) reports about the risks associated with the social media. These are the reputational, legal and operational risks, connected with the dissatisfied employees, security threats and issues with the intelligent property. As reported by Barbara (2012) with the appropriate planning and listening to what customers needs, it is possible to prevent negative make of social media and create better image of a company.Edosomwan, S. et al, (2011). The history of social media and its impact on business, The ledger of Applied Management and Entrepreneurship, Vol.16, No.3, Retrieved from

Plato's Allegory of the Cave in realtion to school teachers or Essay

Platos all in allegory of the Cave in realtion to school teachers or students - judge ExampleIn Platos story, the prisoners were chained to a cave wall with the inability to move their heads. All the prisoners could see were shadows and all that they could hear were echoes. These shadows and echoes are like feelings and hearsay. Many people have false notions base on hearsay and feelings. One misconception an elderly relative of mine has is the belief if medicine is followed by wet the medicine is watered down and ineffective. It does not matter how many times I explain that a medicines dosage is what makes it effective, their feelings on this matter does not waiver. Many people try opposite methods of things not by knowledge, nevertheless because of what a neighbor recommends. If all the knowledge a person has comes from feelings and hearsay, it would be like hearing echoes and seeing shadows in a cave. No truth can be set in motion until someone wants to walk in the sun.Teac hers, like the sun in the story, must educate their students in truth. some teachers with an aggressive or harsh style tend to put students off. A teacher must crystalize the subject they teach for their students. Just like the harsh sun beating down on a prisoners weak eyes in the parable, if the learning process is too taxing or painful, a student will only learn enough to pass the course, not permanently retaining the knowledge. This could run low to a student staying ignorant, because being ignorant is easy. Looking into the sun hurts and takes an effort, just like the learning process. some other important comparison is the cave and ignorance. Some students refuse to learn because of the familiarity of ignorance. The cave was all that the prisoners knew. Some released prisoners would take flight from the light for the refuge of the cave. It is very easy to slide though school, only doing enough work to pass, but not to learn the thirst of knowledge. Upon high school graduati on,

To what extent Thatcherism was hegemonic Essay Example | Topics and Well Written Essays - 2250 words

To what extent Thatcherism was hegemonic - Essay ExampleIn what follows I neediness to explore his novel White Chappell, Scarlet Tracings as a text that uses the city as the localize of opposition, as the locale for a critique of dominant ideology (John Corner and Sylvia Harvey, 1991 p. 11.)As many commentators give observed, the period of Thatchers rule was one in which monetarist policies of enterprise and the manipulation of the nations history went hand in hand. This alliance transformed a number of elements of English national identity. Gone was the post-war optimism in which Britain embraced a far more than egalitarian form of social organisation. As John Corner and Sylvia Harvey assert of Thatcherism Freedom and independence profit not from civil rights but from choices exercised in the market (Perry Anderson, The Figures of Descent, 1992, p. 184.)The sovereignty that matters is not that of king or queen, the lord or the white man, but the sovereignty of the consumer with in the marketplace. Massive levels of personal debt and widespread unemployment mark this perceived sovereignty of the consumer. Indeed, as Raphael Samuels suggests, Thatchers rhetoric managed to effectively obfuscate the fact that her establishments policies led to a forceful rise in household debt, from 8 per cent at the beginning of her Prime Minister transfer to 14 per cent by its conclusion. In 1983 close to 30 per cent of the London population were living, or in danger of living, below the poverty line. The inner city areas in particular suffered from high unemployment and nonstandard housing amid the proliferation of the modern operations tower block public housing. Many commentators as necessary to slim the bloated government running costs and spiralling national production under Labour regarded the economical policies of Thatcherism. Yet as Perry Anderson has argued, Thatcherism economic record was based on luck as much as effective management. Thatcherism claimed t hat the Union movement was crippling British production, responsible for a downturn in productivity. Its draconian treatment of Unions in the miners impact of 1984/5 was therefore portrayed as an economic necessity (Jerry White, London in the Twentieth Century, 2002. p. 222.) Antonio Gramscis imagination of HegemonyHegemony was a concept previously used by Marxists such as Lenin to indicate the political leading of the working-class in a democratic revolution, but developed by Gramsci into an acute analysis to let off why the inevitable socialist revolution predicted by orthodox Marxism had not occurred by the early 20th century. Capitalism, it seemed, was until now more entrenched than ever. Capitalism, Gramsci suggested, maintained control not just through violence and political and economic coercion, but also ideologically, through a hegemonic culture in which the values of the bourgeoisie became the common sense values of all. so a consensus culture developed in which peop le in the working-class identified their own effectual with the good of the bourgeoisie, and helped to maintain the status quo rather than revolting (Gramsci, Antonio (1971).The working class needed to develop a culture of its own, which would overthrow the notion that bourgeois values represented natural

History assignment Essay Example | Topics and Well Written Essays - 250 words - 2

storey assignment - Essay ExampleKennedy bring in reputation after serving three years as a democratic congressional vox from the Boston area. He advocated better working conditions, more social security for the aged and higher wages. Kennedys outstanding performance during the four prior presidential debates contributed to his preference as president of America.Kennedys clock time in post was not entirely satisfactory. Racial segregation incapacitated his tenure in office as many congresspersons refuted his efforts making it impossible to pass crucial bills that could help curb this situation. In 1964, he signed a bill that freed African-American from bondage of segregation. In addition, he faced recession as a problem that he remedied by proposing income tax cuts. The income tax cuts became actualized thereby raising minimum wage.History has positively viewed his tenure in office for championing civil rights regardless of race (Inklebarger 28). The fact is evident when he com manded the immediate release of Martin Luther, who was the champion of black people liberation.The aftermath of him leaving office was lots of latent hostilitys. The tension arose because of his closest rival Mr. Lyndon trickson swearing in to the office at the watch of Mrs. Kennedy. The scene is perceivably a preternatural experience bearing in mind that the sitting president had just died and not even buried. relevant information, of course, would be that of his infidelity cases. Kennedy got involved sexually with a number of women like Exner, who later confesses that Kennedys election could not have been successful without her input. She helped him secure votes in Illinois and West Virginia.Inklebarger, Timothy. Digitizing camelot archive staff at the John F. Kennedy Presidential Library and Museum have been working feverishly for eight years to provide digital theme for historic events leading up to the 50th anniversary of the presidents assassination in November. Now its

Historical events of the US Essay Example | Topics and Well Written Essays - 1250 words

Historical events of the US - Essay ExampleThe conventional Protestant spiritual groups set up religious bases in Asia and Africa, as well as over 450 missions in China by the year 1900.The 20th century started with the US entangled in a perfect(a) and bloody war. However, that war is no longer remembered, a war that cost millions of dollars, thousands of lives and displacement of millions. ThePhilippine-American War that was fought between1899 to 1902 resulted in approximately 265,000 human deaths. Thewarassistedthe US establish itself as a military powerhouse in the peaceable regions. While the European powers were engaging themselves in the First World War (WWI), the then president of the US Wilson Woodrow was apprehensive that Germany might take up Haiti and destabilize the pathway leading to the Panama Canal. In coiffure to assert and protect its interest, Wilson sent a few hundred US Marines and Navy men to Haiti. In 1898 and 1899, The US took over Hawaii and obtained the Phi lippines, Puerto Rico, and some parts of the Pacific Islands. Theexpansionraisedthesignificantquery of if their recently annexed states would be given the American citizens civil rights. HavingwonboththeSpanish-American War and Philippines War symbolized both an addition to earlier expansionist desires and a quick pass from suppositions that had steered American foreign strategy before. Fortheveryfirsttime, the US made significant strategic dedications in the Far atomic number 99 acquiring regions that had never been planned for statehood, and dedicated itself to law enforcement actions.

Issue-based memorandum Essay Example | Topics and Well Written Essays - 2000 words

Issue-based memorandum - quiz ExampleIn the case of Henry and Hanna, they had insured their home with Fastpay Insurance Company. However, the damages policy scroll made it clear that, in case of a vacancy of up to sixty eld, it would automatically racetrack to suspension of the coverage. Since Henry and Hanna brought their marriage to an end, this meant that their house would remain vacant until that time when there would be a potential buyer. Unfortunately, the house was damaged by wind and fire in a freak Plano tornado. The redress go with turned down their compensation claims on the mere fact that the house was vacated for 60 days prior to the emergence of the Plano tornado. On one, hand, the provisions of the policy document are legally binding, whereas another inculcate thought thinks that this condition should not to be deterrence for denying Henry and Hanna some sought of compensation from the insurance order. Appelle Carnes accommodated a suit against Texas Farm Bur eau Mutual Insurance Company. Appelle Carnes sought the services of the insurance caller-up because they wanted to insure their cotton picking machine against risks such as fire. The two parties rubber stamped an stock warrant that was know as authorization No. ... It is at this point that the machine was damaged by fire. At this point, Appelle Carnes and Texas Farm Bureau Mutual Insurance Company could not come into an agreement on the unfeigned amount of damage payable. This forced Carnes to file a legal suit against the insurance friendship. The insurance company cited two reasons, both of which meant that Carnes did not stand to be compensated in anyway whatsoever. First, the insurance company argued that Carnes had violated Enforcement No. 10 thus Carnes should not claim any payment. Second, the policy document requires Carnes to file a sworn proof of loss and Carnes failed to do so. Hence, this barred Carnes from any recovery based on the terms of this policy. On the oth er hand, Carnes argued that the violation of Endorsement No. 10 could not be use as a point of reference, because the provision is unenforceable under Art. 6. 14 of the insurance code. It is a known fact that Carnes went against the terms set under Endorsement No. 10 because he was using the cotton picking machine more than fifty miles away from the garage. That being the case, the jury concluded that the violation in that particular provision in the policy document, did not contri alonee to the damage of Carnes cotton selector by fire. This finding was not challenged on appeal. In fact, the insurance company contends that Carnes violation of Endorsement No. 10 did not contribute to the loss, thus the edict could not apply. Furthermore, it is the contention of the insurance company that Endorsement No. 10 is either a warranty or it is merely meant to limit the coverage, but the violation of this statute is connected to the risk, thus it bars recovery. Endorsement No. 10 is often con sidered to be

CRM and Sales Management Assignment Example | Topics and Well Written Essays - 1500 words

CRM and Sales Management - Assignment ExampleSecondly, the changes in the business environment may train adjustments in the approaches to the application of the 4Ps, which would mean that it is not the overhaul of the market mix that forms the solution to the ever ever-changing business environment, but the approach in its application. Lastly, the continued application of the marketing mix limits the development of encourage market controllable factors, which are more plausible to suit the current marketing environment. In the scintillation of this, it becomes essential to distinguish what informs the current business environment, and creates the prospective of fulfilling the marketing need consumer satisfaction (Belohlavek, 2008 p23). In lean out this case, this discussion supports the proposition that the marketing mix is inadequate in the changing marketing environment, and frankincense needs revision to incorporate the presently developed, yet vital controllable factors that are influencing the survival and suitableness of a commodity in the market. The marketing mix is composed of four business environmental components, namely price, result, place and promotion. These components can be controlled in order to enhance consumer satisfaction, through a product whirl that meets customers expectation in terms of its affordability, ability to satisfy the existing consumer needs, accessibility of the product to the consumers and the efficient channel through which the consumer is made aware of the product (Bowman & Gatignon, p12). The traditional proposition is that, if the product fulfills all the four aspects mentioned above, thence it was suitably placed in the market, and thus would survive the tides of ever changing business environment. However, it has become manifest that the marketing mix is no longer sufficient to enable a product or any(prenominal) brand overcome the waves of the ever-changing business environment, since the customers needs, preferences and priorities are also constantly changing (Prenzel, 2010 p56). According to prof Koichi Shimizus 7Cs Compass Model, the concept of place is no longer the most relevant aspect of modern daytime marketing, but rather convenience (Luudicke, 2006 p72). As opposed to ensuring that the supply chain is most appropriate to conjoin the producer and the consumer, the emphasis is now making the purchasing experience for the consumers more convenient. For example, Amazon.com is one of the organizations that deal in offering its products over the internet, which has placed more emphasis on convenience than on place (Wenderoth, 2009 p87). This is because, such(prenominal) an organization does not rely on a physical distribution channel, but on the internet, which requires staring(a) customer understanding, before a purchase is made from their site. While it would be most beneficial for the organizations offering physical tangible products to improve the supply and distribution ch ain, it would be more beneficial for the online organizations offering their product over the internet to improve convenience and the purchasing experience of the customers (Burgers, 2008 p11). Therefore, while the distribution channels create the basis of place as the component of the traditional marketing mix, convenience informs the basis of the digital and online marketing organizations. Therefore, there is a need to include convenience among the component of the marketing mix, to cater for the current suppuration in digital

Knowledge Management and the Competitive Strategy of the Firm Article

Knowledge Management and the hawkish Strategy of the Firm - Article ExampleThe study re judgments literature that tackles knowledge management in congenator to the competitive advantage of an cheek. The literature includes Porter 5 forces model, and Wernerfelts resource base view of a firm. The relationship between KM and strategy formulation by use of resource-based perception of the musical arrangement is established. The applicable literature that links KM with strategies is examined. The paper culminates with research findings, implications, and conclusions. Porter based his argument on SWOT analysis concept. Porter views that the five force model depends heavily on the competition take in the industry. The five forces include the threats presented by new entrants in the market suppliers bargaining power threats offered by the substituting goods, and the jockeying among the existing contestants. When an organization has perfect information pertaining to the existence of the above factors they tend to conquer the market. This is because the organization will devise a strategic plan that counteracts the actions of the competitors. The strategy focuses on external factors that analyzing the opportunities and threats evident in the industry. Barney views that organizations that utilize their internal strengths to act on the opportunities at the same time weakening threats and avoiding internal helplessness attain a significant value on the competitive competition. The theory argues that a firms success lies in its ability to incorporate its ability and resources. A firms resources must never be tardily imitated by the competitors. Various researchers supporting the theory including Penrose, Barney, and Mahoney and Pandian asserts that competitive advantage resources must be valuable, with no successor and inimitable.

To what extent do transnational media exert influence on Asian Essay

To what extent do transnational media use influence on Asian countries ---outline - Essay ExampleThe sweeping wave of globalization has greatly wedged the media industry. Today, national and regional boundaries have ceased to contain flaws and flows even as countries struggle to institute measures to control outside(a) conversations a noted by Alterman (1998). There are several advantages and disadvantages that have been associated with international communication as presented by media. Some of its advantages include the easy flow of ideas, influencing such things as transnational movements of people, capital, and goods. naked as a jaybird practices in media have greatly shaped media spaces leading to the establishment of contemporary cultures and doing away with age former(a) orders. Asian countries previously were considered to be closed societies, almost geographically isolated from one another (TBS nd). This has further changed due to a myriad of reasons. This study will fo cus on the extent to which transnational media influences Asian countries. Main Objective 1. To establish the extent to which transnational media has influenced Asian countries Specific Objectives 1. To establish the presence and operating theater of transnational media in Asian countries 2. To establish the extent to which transnational media operates in various Asian countries 3.

In-Class Assisgnment #3 (Social Science) Assignment

In-Class Assisgnment 3 (Social Science) - Assignment ExampleIn our case study, we ar going to use the historic research design in finding out the number and different communities that operate within the Diablo vale College by collecting, reviewing and synthesizing evidence from the past by use of secondary sources and a selection of primary accusative evidence including dischargeicial records, archives, reports and non-textual information including maps. This will help in deduction of the fact on the actual cultures in the scope of the study (Saunders 2005).The subculture operates in a form of groups based on defining characters much(prenominal) as revalue, dress and song and are classified into college subculture such as nonconformist, academic, vocational, collegiate and perpetual teenager.recusant type of subculture is involved with the idea of being identified with the adult community in college. They have the value of respect from the junior students who enroll after them. Moreover, their mode of dressing is very formal in roll to gain respect from the juniors and to serve as their role model.Vocational culture is characterized by little hamper to the college where students buy their education like groceries. These students are resistant to intellectual demands demand on them beyond what is necessary to pass the course. They dress luxury clothes and are associated with expensiveness. They are seriously involved in acquire especially the activities nad courses connected directly to skills they require to have in order to pursue their life of choice.Collegiate subculture involves those college students that consumes most of the time in college and mostly commute in college hostels having all the campus fun with them. These students are always in books as they have all the time in school without any off college activities to distract them. Similar to academic culture students, this group works hard in college and most ends

Humanities Essay Example | Topics and Well Written Essays - 500 words - 7

arts - Essay ExampleHe tried to change the culture of Egypt by ma fairy the sun god, Aten, the to the highest degree important of all. This also was a political move that gave him more power and pushed aside the priests of other gods. He was bold in his change of religious policies, and also broke tradition by moving the Egyptian capital to a new city. However, he was not popular enough to leave a legacy, and his changes did not last. Unlike Gilgamesh and Alexander, Akhenaten was not very representative of his people or time.Gilgamesh was a great king of the Mesopotamian dry land of Uruk, who may have existed in reality as well as in legend. He was tell to be part god and part man, and of course became a very popular figure among Mesopotamians, which hand to the survival of his story. Gilgamesh was unique for his position in myth and legend, and his character seems to be one that is less interested with his society than with his own destiny. He goes of in search of adventure and finally in search of immortality. He did not make himself known for what he did in his kingdom like Alexander and Akhenaten, but kind of was very individual. Like Alexander, however, he was seen as something of a godly figure.Finally, Alexander the Great was a prince of Macedonian descent who was full of ambition and military genius. He is different from the others in that he was a favored seasonnt of change. He was significant for being regarded as a hero and a divine king like Gilgamesh, and in changing society, religions, governments, and cities like Akhenaten. Unlike Akhenaten, his changes had a lasting effect and the world was neer able to change back, and overall Alexander was responsible for bringing about a new age in his unique role as a conquerer and reformer.These people were all strong cultural influences, in positive and negative ways. . As rulers, Alexander and Akhenaton both wielded much more political and military might. They were both similar in that they

The Social Network Compare and Contrast Essay Example for Free

The Social Network Comp be and Contrast EssayThey are similar and antithetical in the way that Eduardo is social and brandmark is not, stigmatise can be naive and Eduardo is cautious, they both are emotional pile, and they both defend distributively other. To begin with, Eduardo and Mark are different because Eduardo is not a truly social person and Eduardo is a social person. Mark can be rude and stark(a) or so what he has to say, he doesnt lie. The very beginning of the delineation is a perfect example of his neediness of social skills. In the beginning of the movie he has a girlfriend and they are talking roughly how he hopes to take out into a final club at his school.She talks to him about which one is the easiest to get into and right away he becomes offended as if shes implying that he cant get into a more operose one. He begins to insult her and her intelligence basically telling her that she isnt as smart as he is. another(prenominal) example is after he insults her she breaks up with him and leaves him at the bar to go station. He rushes home and starts blogging about all the things that are wrong about her. He calls her mean names, makes fun of her, and revels embarrassing expand about her. This shows just how much his social skills are lacking. Eduardo on the other hand is a very social and likeable person.Eduardo makes friends easier than Mark does. One example is Eduardo got accepted into the Phoenix Club which is the one Mark wanted to get into. Those clubs consist of many social events and getting to know a lot of people. For Eduardo thats slow because during the first steps of getting into the club he knows all of his facts and sort of impresses the leader. In addition to, they are also different because Mark can be gullible and impulsive while Eduardo can be cautious and considers the consequences. Mark can be gullible because in one of the injections he totally go for Sean Parkers charm.In the scene where they first m eet Sean Parker its easy to see that Mark believes every word he says and is also get outing to do whatever he says. In that same scene Eduardo questions everything he says and doesnt want to give into what Sean Parker has to say. Its easy to tell that Eduardo is doubting him and pointing out all the things that have gone wrong with what hes make so far. An example of Mark being impulsive is when he hacks the school and sets up the face see to it up page. He doesnt even figure about what the outcome and the consequences while hes doing that, he doesnt even authentically expect to care either.Also in the same scene again, Eduardo shows he does think of the outcomes and consequences when he asks Mark if he really wants to do the face match up page. He thinks about what people will think and how they will react to the page they are creating. Moreover, Mark and Eduardo are also similar to severally other because they are both emotional people. They both show their feelings openly and its clearly shown when In the scene where Erika breaks up with Mark his emotional side shows up when he goes home and blogs about her. He doesnt think about how much he will hurt Erikas feeling because hes so angry at the moment.Another example of is when Eduardo freezes up the bank account and Mark doesnt like that at all. When Eduardo does that Mark cuts Eduardos share and basically takes him off as the co founder of Facebook. An example of Eduardos emotional side is when he goes to California to military service Mark with Facebook and sees Sean Parker and the things they were doing. When Eduardo walks into that he gets really angry, tells Mark that he doesnt trust Sean, and goes to the bank to freeze his account so that they no longer have access the money. Last, they both defend all(prenominal) other and they have a real true friendship with each other.No matter the circumstances they always stand up for each other, even when they fight and during the law suit. In one sce ne during the movie Mark is in a lawsuit with Eduardo the lawyers accuse Mark of something and Eduardo stands up for him. Later when Marks lawyer talks about how Eduardo was accused to animal cruelty Eduardo gets so angry at Mark for telling his lawyers about that. Afterward, when Eduardo is through with(p) being shocked Marks lawyer points out that when he brought it up Mark actually stood up for Eduardo. They have an honest friendship and even when they are fighting they still try to protect each other.When in the lawsuit with the Winklevoss Brothers their lawyer brings up Marks lawsuit with Eduardo and Mark talks about how Eduardo is his best friend. They are in a way still friends even though they are fighting with each other. Furthermore, having to choose which character is more admirable it would have to be Edurado Saverin. Mark Zuckerburg really cares about Facebook and did everything he could for it but Eduardo is still more admirable. He had good judgment for the most par t in the movie and only slipped up once when he signed that contract but he always doubted Sean Parker.He put forth so much money and effort into Facebook. He would go to meet with people to talk about Facebook to make it better. He actually cared about what other people thought and considered peoples feelings. It wasnt difficult to tell that being apart of Facebook actually made him very happy. He was made out to seem not as alpha as Mark but hes actually just as important because without his money it really wouldnt have happened. Mark and Eduardo are similar yet different and thats what makes them best friends.

Vietnam in the 1950s and 1960s Essay Example for Free

Vietnam in the 1950s and 1960s EssayThere was much reasons for the regular army to get involved in Vietnam between the 1950s and 60s up to now they were all in stages, not just in one go. They cal direct the States and the StatesS clash the Cold War which began mainly due to America and the USSRS political differences. The USSR was a communist state and the USA and the other countries who were their partners were capalist states or countries.Many people believed that capalists and communists could not live alongside each other for long and that one system would take everywhere another, however both sides were determined not to be taken over. This is how it all started as the governments were trying to take over large parts of East Europe and Asia. When the buffer zones were added there was a greater risk of warfare as the zones were dominated by the USSR who were causing a government domino effect through to the westbound so the USA and their partners were determined to s top it which caused the Truman Doctrine.The main reasons for the USA to get involved with Vietnam were because of their fear of socialism and that communism could take over the Western terra firma and Asia. Another reason why the USA didnt care communism was because in 1945 the USA built and tested the first nuclear washout on japan but kept it secret from the Russians even though they were supposed to be allies. This made the Russians very louche of America. America also didnt like communism because of their very different political mental pictures as the communists were a totalitarian state whilst the USA believed in democracy and were afraid the Russians would try to spread their beliefs around the world.The first direction of the USA to get involved was to supply France with money as during World War 2 they had disconnected control of brotherhood Vietnam however managed to keep control of atomic number 16 Vietnam. The USA paid the cut armies to bump control of North Vietnam so to keep it capitalist and was thought to be a stand against world wide spread of communism. However in 1949 Americans were worried because China had turned communist and supplied money and weapons to North Vietnam making the war harder to win.The French assumed that they were invincible as they were surrounded by mountains and an airbase but the French miscalculation led to a humiliating defeat and ended French plans to regain control of Vietnam. This meant the USA had to get more involved aswell as take more action as communism continued to get stronger. The USAs next involvement plan was to send military advisors to southeast Vietnam. In 1954 Eisenhower gave 17 officers sealed orders sending them to Saigon and by January 1961 the number of advisors had grown to 685. However the advisors were not there to booking but to train the Army of the Republic of Vietnam (ARVN) to combat an expected invasion from the North.These advisors didnt work as the communist Vietcongs see med to be getting stronger and even though the numbers of advisors were secretly raised it didnt greatly help. The USA short had to get even more involved as their strategic hamlet programme officials selected villages in South Vietnam which they thought could be easily defended by the Vietcong but didnt work as very few hamlets were prepare and the policy was very unpopular with the Vietnamese. Religion was also a problem because Diem favoured Roman Catholics but this led to street protests like a Buddhist monk who set himself alight. Diem soon became increasingly unpopular and was kill by ARVN officers who ere worried that the USA would withdraw there support if Diem continued in power. However the black lotion made things worse as Diems successors were no better at governing the country.This all led to the USA needing to involve themselves more by using the military. This first happened with the gulf of Tongking incident which was an excuse for Johnson to get the Gulf of Ton gking resolution which allowed him to take all the necessary measures to repel any armed attacks against the forces of the United States and to prevent advance aggression. Then in February 1965 Johnson got the opportunity to justify bombing North Vietnam when the Vietcong attack the USAs base at Pleiku. ten dollar bill aircraft were destroyed eight US advisors were killed with over a hundred others wounded. Johnson could then call up troops and bomb the North. The operation was called rolling thunder. The planes bombed the key military and industrial targets of North Vietnam but were not allowed to bomb until he felt he could explain his actions to the American people. After that, 3,500 US marines were sent to the airbase of Danang and from then on the Americans took control of South Vietnamese war effort.This all generally happened due to the Americans obsession with communism and their belief of the domino theory, that once one country turned communist, so would the next and nex t which made the Americans more involved with Vietnam as time went by with the Americans trying to stop the spread of communism across South East Asia.

Chinese Nationalist Party Essay Example for Free

Chinese ultranationalistic c solely(prenominal)er EssayOn 1 October 1949, Mao Zedong, leader of the Chinese communist Party declare victory over the chauvinistic Party (Guomindang) and brought an end to four brutally hanker years of genteel state of warfare. The communist victory in the civilian War has however, created epochal debate among historians, namely was a communistic victory inevit competent and if so is it to a greater extent sensible to see the Chinese Civil War as a Communist victory or as a jingoistic defeat?When researching these questions it becomes blatantly open-and-shut that the Guomindang government led by Chiang Kai-Shek was riddled with problems and they are very much the cause of their accept downfall. general government corruption, spiraling inflation, sacking of public confidence and intractable poverty are just a few of the failings the Guomindang afflicted upon the Chinese people. These monumental failings make a Communist victory seem well-nigh inevitable, in that they just happened to be there to assume agent as the patriots lost support and drowned in their own mistakes. In this sense it is much sensible to view the Civil War as a Nationalist defeat, rather than a Communist victory.On the other hand, the Communists were able to turn dismal arcadian poverty and the Japanese invasion into assets, using them to convince villagers that radical change was imperative and that the Communist Party was best qualified to bring about this change. Seen in this fire up, superior st trampgy and organisational methods allowed the Communists to achieve victory and non just move into a vacuum as suggested by Barnett (Barnett, 1965 1).There is for sure an element of inevitableness with regard to the Communist victory, however, in this essay I will argue that not only was the takings of the Chinese Civil War not preordained, that I will also critically appraise the reasons the Guomindang lost the Civil War and explain that given their policy mistakes, the Civil War should be seen as a Nationalist defeat rather than a Communist victory. If the Nationalists had been willing to adapt and had they initiated some changes in their strategies, the Communist Party, no matter what its internal organisation or external strategies, would not put up been able to bring revolution to China.This theory is not supported by Kubek, who argues that the cause of theNationalist defeat was delinquent to a lack of aid from the joined States, declaring sovietisation of China and Manchuria could be the only logical outcome of post-war United States policy in China (Kubek, 1965 62). This view point is unduly simplistic and overvalues Americas role in China, an creed supported by Chang, who believes the Guomindang governments failure was due not so much to lack of American support, al unity to its inherent defects (Chang, 1965 40).Before analysing these inherent defects and the reasons that the Nationalist Party lost the Civil War, it is important to understand the bedrock of the situation in China at the end of World War Two specifically the consequences of the eighter year war with Japan that totally exhausted the Guomindang militarily, scotchally and spiritually. Hsu argues that the war with Japan is the single well-nigh important cause for the downfall of the Nationalists and had there been no Japanese war, the situation in China would carry been very different (Hsu, 1990 734). Many of the Guomindangs problems such as factionalism, corruption and leading were prevalent prior to the Sino-Japanese War however it was during the last phases of the Sino-Japanese War that these problems reached crisis proportions and in hindsight it seems undoable that the Guomindang could have overcome these problems to defeat the Communists (Service, 1965 29).Chang also believes that the Guomindang face up insurmountable problems prior to the Civil War, stating that the government of Chiang Kai-Shek was built on quicksand and clay. How can it stand? Is it any admiration that it fell like a brook of cards when it had to face the Communist crisis? (Chang, C. 1965 41).Westad, (2003 7) however argues that in elicit of the Guomindangs weaknesses, the outcome of the post-war conflict with the Communists was no means predetermined in 1945. At the end of the Sino-Japanese War the Guomindang held significant advantages over the Communists, with its replete(p)ly recognised legitimate government controlling China, giving it the place to tax and conscript. On the other hand, the Communists could not match the Guomindangs troops in terms of training and equipment and could beoutgunned and outmanoeuvred in all major regions of the country (Westad, 2003 8).Furthermore, the Communist company was hardly represented in the cities at all, which of course was the power base of the Guomindang. However, the Communists also had successes resulting from the war with Japan including increasing their area of control and practiced evolving their strategies of protracted freedom fighter warfare a actualizest the Japanese which in turn generated public support. notwithstanding this the partys main gists were still located in North-west China and they were not in such a powerful position that a courteous war with the Guomindang would be a mere formality in securing control of the country.The Civil War is indeed simply not a case of the imminent decline of the Guomindang and the Communists irresistible rise. Rather the Sino-Japanese War provided the congressman for the decisions and strategies that would ultimately lead to Nationalist defeat. The war with Japan left the Guomindang decimated and they did need to undergo reform in order to survive however the factionalism and corruption inside the Guomindang resulted in increasingly repressive controls being implement upon the war weary Chinese people. At a time when new strategies were needed, the government instead go on its repressive controls and when war again broke out, the government lost even more support and collapsed with cataclysmal speed.This was due in no small part to the leading of the Guomindang, whose perpetuation of their own power rule over all other considerations (Service, 1965 28). The arrogance and mismanagement of the Guomindang alienated the Chinese people and caused a loss of public confidence and respect. This loss of respect not only resulted in the Nationalists losing influence in their own power bases, but made it easier for the Communists to exploit this public disharmony and encourage the Chinese people to look at that a change in administration would bring about a change in their fortunes.An example of the Guomindangs poor leadership strategies can be seen in their occupation of former Japanese colonies (Service, 1965 29). The Chinese citizens within these Japanese occupied territories had waited eightyears for the return of Nationalist rule, but instead of being trea ted as victims of war, they were exploited. The Guomindang leaders did not return their land but acquired it as their own property moreover, they close to eliminated the monetary assets of these people. This was caused by the currency in the occupied territories going through extreme inflation as the government only offered the exorbitant exchange rate of two hundred to one when a more reasonable rate would have been half that much (Phillips, 1996 158). Furthermore, the puppet leaders that had been installed by the Japanese often kept their positions or became members of the Guomindang. Poor policy decisions such as this would lead to the downfall of the Guomindang, as it is impossible to fight an effective war without the support of the people and the sparing policies of the government alienated millions of suffering people.The Guomindangs frugal problems were not limited to the territories formerly occupied by the Japanese. All over China inflation was an exceptionally large p roblem, for as the increases seen during the Japanese War were allowed to spiral out of control during the Civil War. Service, (1965 29) argues that this is a air result of corruption within the Guomindang, and that they refused to take any effective steps to check inflation or implement agricultural reforms for fear of losing the support of the landlord class in China. In view of this, the Guomindang developed urban industry at the expense of agricultural and financed this by simply printing more bank notes.Their economic mismanagement was disastrous for the majority of the Chinese people and meant that by 1948 government expenditure had become xxx generation larger when compared to its pre-war level the budget deficit had also swaggern out to thirty times it pre-war level and inflation was increasing at the rate of thirty per cent a month (Chang, K. 1965 23). The Nationalist government faced imminent financial doom and the Chinese people were becoming aware of the egotistical nature of their government whose economic policies and financial mismanagement destroyed the livelihood of hundreds of millions of Chinese. The failings of the Guomindang would provide the Communist party with ample opportunities to exploit the discontent of the Chinese people.This was one of the reasons for the Communist victory in that they were able to gain the support of people from the rural areas who the Guomindang had alienated. An example of this can be seen in the rural land reforms implemented in newly gained territories. In these areas the Communists promoted production and ensured supplies by creating a self-sufficient economy. To rouse the productive intensity of the peasants, they launched a campaign to reduce rent and interest. Peasant associations and other organisations were urged to demand and enforce a 25 percent rent reduction, with a rent ceiling set at 37.5 percent of the crops. The interest rate on loans was limited to 1.5 percent a month, or 18 percent a ye ar, much pooh-pooh that the excessive rate formerly charged by the landlords (Westad, 2003 11 and Fielding, 1999 134). They were able to achieve these reforms without confiscating large amounts of land, as considerable redistribution of land to the peasants was accomplished by imposing graduated taxes in such a way that larger landholders voluntarily sold land because it was no longer profitable.It is arguable that the Communists had no intention of eliminating the economic power of the landlords, but instead they showed the peasants that they could exercise their power locally and play an active role in the war against a government that some had come to despise. The Communists gave the peasants what they wanted an army of friendly troops who not only did not steal their crops but helped them bring in the harvest and who implemented popular but gradual economic reforms (Ebrey, 1996 289). This is in stark contrast to the Guomindang who did not understand the peasants and showed no i nterest in aiding them. They failed to see the revolutionary potential of the peasant masses and unlike the Communist Party never essay to organise them. This situation was best summarised by Hsu the stone that one builder had rejected became the cornerstone of the others house (Hsu, 1990 738).However, many of the most important cause of the Nationalist defeat during the Civil War were military ones. Despite emerging from the Japanese War better equipped and trained, the Nationalist Army was a tired force (Hsu, 1990 734). This war-weariness was felt throughout China and there waswidespread recognition that full scale civil war would be a tragedy for the country. It is therefore, not surprising that the Guomindangs persistence in military aggression towards the Communists, who were Chinese after all, failed to arouse the same patriotic loyalty as when the enemies were Japanese (Stuart, 1965 19). Given this situation the Nationalist Army needed good leadership and to gain the suppor t of the people they were unsuccessful on some(prenominal) counts.This was largely due to the leadership system created by Chiang Kai-Shek that was a congerie of conservative political cliques concerned generally with maintaining their own power (Service, 1965 30). Furthermore, the racyest military posts were reserved for those who like Chiang Kai-Shek had graduated from the Whampoa military academy and this often meant that more talented officers were turned away. General Barr of the United States said of the Guomindang leadership in 1949 that, their military debacles in my aspect can all be attributed to the worlds worst leadership and many other morale destroying factors that lead to a complete loss of will to fight (Barr, 1949 x quoted in Bianco, 1971 180).In fact, many battles were lost by the Nationalists without a fight, as hundreds of thousands of troops simply defected or surrendered to the Communists (Barnett, 1965 5). An example of this may be seen during the Huai-Hu ai Campaign, where poor military leadership caused the Nationalist troops to become surrounded and resulted in an irreparable loss of manpower without a fight (Phillips, 1996 158). Rather than undertaking offensives to seek out and destroy the main mobile guerrilla units of the Communists, they holed up for the most part in isolated, vulnerable, defensive positions allowing the Communists to concentrate their forces and attack and overwhelm Nationalists positions one by one (Barnett, 1965 5).This strategy played into the hands of the Communists whose primary goal was to reduce the numbers of the Nationalist army. They were not concerned with holding specific geographic areas and this allowed them to be a lot more flexible in their attacks. Moreover, the Communist troops were ordered to avoid large battles and to engage the enemy only when there was a high probability of victory. Mao Zedong argued that the only way guerrilla warfare could succeedis if the army had the support of the people, and the Communists certainly had this (Mao Zedong, 1940 x cited in Bianco, 1971 184).The Communists successfully achieved this through the use of propaganda. They portrayed themselves as defenders of the nation and the Guomindang as enemies of all levels of society, from peasant to scholar (Chang, C. 1965 40). Chiang Kai-shek himself admitted that the Nationalists failure in propaganda was a major defect in our struggle against brotherlyism (Kai-shek, 1965 77).Despite this, the Nationalist army had many opportunities to seriously weaken the Communists. However, their leadership too often act crucial tactical mistakes, which were the result of lack of communication and disputes within the party caused by the factionalism that riddled the Guomindang leadership (Westad, 2003 11). Clique politics and factionalism would eventually lead to the situation where unified action to either solve the problems in Nationalist held territory or to fight against the Communists became virtu ally impossible (Barnett, 1965 6). This is in stark contrast to the leadership of the Communist armies, whose generals were not concerned with personal gain, but instead co-operated with each other and gained the support of the Chinese people and worked towards a united goal (Westad, 2003 9).These superior military tactics and aforementioned economic reforms brought the Communists wide spread support and ultimately victory. However, this victory would never have been achievable were it not for the military, economic and social failings of the Guomindang. Chiang Kai-Shek himself admitted major defects in organisation and technique in the Nationalists war against Communism, however he argued that these defects were remediable, so long as our strategy and policy were correct, I believe we still could have won (Kai-Shek, 1965 82). It is in this light that the Chinese Civil War should be viewed not as a Communist victory, but as a Nationalist defeat.There is no doubt that the war against Japan was a crushing blow to the Nationalists economic and military power, however it was not fatal. TheNationalist government could have continued to consolidate its power and authority by the sheer weight of its military strength and financial resources (Tsou, 1965 28). Even though the Nationalist government was far from popular, it was the most powerful military and economic force in China and could have survived if it had been willing to regain the support of the people. Defeat to the Communists was therefore, far from inevitable, and the Nationalists were very much the engineers of their own demise.BIBLIOGRAPHYBarnett, A. (1965), Multiple factors, in Pichon Loh (ed.) The Kuomintang Debacle of 1949 Conquest or Collapse? D.C. heathland Company, BostonBianco, Lucien. (1971), Origins of the Chinese Revolution, 1915-1949 Stanford University Press, StanfordChang, Carsun. (1965), Chiang Kai-shek and Kuomintang dictatorship, in PichonLoh (ed.) The Kuomintang Debacle of 1949 Conquest or Collapse? D.C. Heath Company, BostonChang, Kia-Ngua. (1965) War and Inflation in Pichon Loh (ed.) The Kuomintang Debacle of 1949 Conquest or Collapse? D.C. Heath Company, BostonEbrey, Patricia. (1996), Cambridge Illustrated History China, Cambridge University Press, Cambridge, EnglandFielding, Mark Morcombe, Margot. (1999), The Spirit of Change China in Revolution McGraw Hill Book Company, Roseville, NSWHsu, Immanuel C.Y. (1990), The skip over of Modern China Oxford University Press, New YorkKai-shek, Chiang 1965, Communist designs and Kuomintang blunders, inPichon Loh (ed.) The Kuomintang Debacle of 1949 Conquest or Collapse?, D.C.Heath Company, BostonKubek, Anthony 1965, Communist subversion and American appeasement, inPichon Loh (ed.) The Kuomintang Debacle of 1949 Conquest or Collapse?, D.C.Heath Company, BostonPhillips, Richard. (1996) China since 1911 St Martins Press, New York.Service, can buoy S. 1965, The enthronement of reaction, in Pichon Loh (ed.)The Kuomintang Debacle of 1949 Conquest or Collapse?, D.C. Heath Company,BostonStuart, John L. (1965), Popular discontent and Creeping Paralysis, in Pichon Loh (ed.)The Kuomintang Debacle of 1949 Conquest orCollapse?, D.C. Heath Company,BostonTsou, Tang 1965, Contradictions between programme and practise, in PichonLoh (ed.) The Kuomintang Debacle of 1949 Conquest or Collapse?, D.C. Heath Company, BostonWestad, Odd Arne 2003, Decisive Encounters the Chinese Civil War 1946 -1950, Stanford University Press, California

The Fire in My Fathers Hands Essay Example for Free

The Fire in My Fathers Hands Es advanceWhen I was a kid, ab turn up 5 to 8 years gaga, my manpower would unceasingly get c sr. whenever the surrounding air is chilly. My dad would constantly tell me to rub them together, wish well you would in order to conduct fire. And so I did it. I rubbed and rubbed and rubbed. My fingers powder against each other from the tips of my light uptle fingers to the base of my palm, solely none of this worked. My hands placid be cold, gem cold. thence my dad said laterwards watching me rub for a whole 3 proceeding You can stop clash your hands when they are warm again, as rubbing would make your peel off raw. I replied plainly theyre still cold. Then he told me to hold out my hand and he beated rubbing warmth into my hands his strong, rough hands massaging my palms, my fingers, then suddenly my hands are warm again. afterwards a period, I wondered will my hands ever become tough and strong equal my fathers? traffic pattern Till You Get Tired of ItMy Mom is my role model. I guess this is due to the point that I used to scarcely see my Dad because he comes home re to lankyyy late he still does, though non as late, while my Mother took care of me ever since she quit the job as the General Manager when I was in 2nd grade. She is the one who is there for me whenever I have a problem, like a robot on standby, but she is also a harsh whip with her clear though she never throw me. My most notable memory of my Mom is when I sucked at math in 3rd grade. I dont kat once how to do a problem so naturally, I asked her. However, after she taught the same problem 4 times, I still didnt get it. I was afraid she would get mad, but she didnt and in the end when I finally got it, I asked her why she is so patient. She simply replied practice makes perfect, an old adage I hear very often to this day.The Playful ShadowEveryone in my family has different hair. My fathers, a hair like a bush or a vigilant meerkat or a comb. A comb with black and white bristles because my father is slowly aging. It stands tall and mighty nevertheless, and doesnt ever miscellany no matter how many times you run your hand through the mass of black and white. separate times my father applies hair gel to his hair, though I dont see a point. After all, conspiracy cuts dont have a vision of potential for shaping. In contrast though, my hair is like a teasing shadow, flexible and could be shaped into anything. Its of medium length, though sometimes when I am too ineffectual or busy I dont pester my give to take me to the hair salon in a nearby department store. Speaking of her, my mother has the smoothest hair in the family. Its silky and sleek almost all the time, and has a certain shine to it whenever light falls on her hair, like twinkling stars on a silent, dark night.Not The UsualIt was around my mid-summer vacation. I went to my grandmothers in Taipei, but I standed for a presbyopic time, about 2 weeks or so. I came back home eventually, but before the moment when I stepped through onto the white marble floor, I never realized the beautiful house that I considered as mundane was indeed quite nice. I immediately noticed the sunlight streaming through the tall windows that c over up a side of the spacious living room, as opposed to my grandmothers artificially lit house and the tiny space one is allowed to move in. You really have to pick your way carefully in order to not trip over something. Although this is mean for me to put it like this, especially since I have been accepting their hospitality for an extended period of time but after this time I learned to appreciate the place I live in.The next day, my mother started her usual sermons, Why dont you start doing your grammar workbook. Then I replied, But mother, its summer. Even if I finish it you wont give me any cease time. Fine, you can have free time after you finish 5 pages in the workbook. Yes. I exclaimed. Then I thought to myse lf. Well, this is rare, mother is giving me free time.Home RulerIn German my shout out means home ruler. It means king. It is like the wind strong, yet soothing. An energizing gust that one would obtain on a hot sunny day. It is like the symphonies that Beethoven conducted, vivid, strong symphonies.Henry was my fathers lay down and now I have it. Before that my fathers severalize is Eric, then he changed it to Chief during college years. But now he is Henry, and I am Henry Jr. On that lazy afternoon when he told me that he changed his name twice, I asked him why he wanted to be called Henry.He replied Because I like the sound of it. What? You chose your name and my name only because you like the sound of it? Isnt there some kind of symbolism behind it like Chinese names do? I pressed. But he just simply said Nope.in person though, I do not dislike my name. Its alright, though it could be confusing when people just say Henry when both Yu and I are present. Thats pretty lots it, a fter all names arent goodish material for bullying anyways.All AloneOn lazy days when Im bored, I daydream a lot. Just staring into space or look at the sky and the clouds or whatever that catches my intrest. I imagine various things, from the future, to the past. Sometimes I think of of the possibility of having a brother or sister since I am the only kidskin in my house. I think of other people and their relationships with their siblings and sometimes I feel forlorn, because I never really had a person I can strike to at home. But other times when I see siblings fight I wonder if I would do the same. Chances are I would fight, be the peacemaker, or just let them go all over me. Perhaps I would try to maintain peace between me and my sibling. I suppose things get lively, crazy, and out of control sometimes when you have a sibling, but the more, the merrier right?Stop JudgingShun is my old, old classmate, a classmate I had in 4th grade. He was a boy who had eyes that scan dagge rs and a posture or a physique that suggested he can fight well. I always took care to avoid him, for I am afraid of what he might do, especially since he got in a fight with my best friend, Kevin. The fight exploded suddenly with Kevin beaten down pretty badly. But in a strange twist of fate, I had to take the late bus with him, not to stir the small bus is very, very crowded. Time passed and passed, and eventually I had to go on the bus. It turns out that he isnt much of a bad person. I was apprehensive at first, but after a while I got the courage to ask him a few questions and we started talking. It was then I realized the true pith of the saying dont judge a book by its cover.Party PooperRain, rain, go away. Go away so i can playI hate rainy days. The way it brings cool, humid air, and the way it forces me to rest indoors. The way it makes the skies dark, gloomy, and sometimes filled the air with static. It came when I went to Hualien the first time I went there. There wasnt much to do except to roam the department stores that was packed with refugees of the rain, just like my family and me. The rain prevented us from exploring Hualien maritime Park, the amusement park I was so excited to go to, but the trip prematurely ended. We did stay in Hualien for an extra day though to compensate for the missing day, but that doesnt cover up the fact that the rain ruined half of my vacation. Just as it ruined the bicycling trip my dad and I planned to go on. And the trip to the Sun-Moon Lake. Oh, how I hate the rain.Different Things, Deep MeaningsMy mother tells me a lot of things. Family values, information, something about maintaing discipline, and many others. However, I find her small tales most intruguing. She once told me about a tosh about a kid and his mother. The story begins when the child was hit by his mother because he did something bad. end-to-end his life, the child was always hit by his mother when he did something wrong. The strange thing is, the child never cried, not once when he was hit hard. He just held the tears in as the mother began her rentless attack, at least thats what I think she said, after all its been 3, 4 years. Anyway, the story goes on with the child finally reaches manhood, and the mother became an old lady, her hair streaked with dull gray, her hands and face wrinkly and her hands dont stop shaking. Then the child, now a man, did something to upset the mother again and of course the mother reaches to hit him as she did throughout her sons life. But this time when the blow landed, the son finally cried. Why? Because his mothers punch did not hurt, while in the past it hurt really bad. To this day, I still dont get the meaning of this flyspeck story.Work, Save, RelaxI have a dream. A dream to be able to do anything i want. I feel tired studying for tests and doing homework all day. To go to school, back home like a an endless cycle which will likely change to go to company, return home when I get a j ob. Someday, Id like to travel to various countries, taste gorment food, and maybe even sip on wine. I want to see new things, experience them, and try them. Someday I will make this happen. When my dream turns to reality, this may be when my hair is all gone, streaked with whitish gray strands, and arms that are weakened by time, but I would be happy, happy that my dream is fulfilled. Being free of the limit of duty, responsibility, and just be able to do anything I want is my lifetime goal. I have a dream. A dream to be able to do anything I want. I feel tired after studying and doing homework all day, and just doing work all day. Someday, Id like to just relax and enjoy, perchance when I retire. I would travel to far-off coutries and taste gorment food.

The power of psychological time in poetry Essay Example for Free

The force play of mental age in poetry EssayPoetry is ever connected to various quantify beat representations. Poets replace objective beat with different psychological piles and ideas of previous(prenominal) or future events. We frequently find ourselves in a situation, when we can non completely understand the cartridge holder implications of a specialized poem. Thomas inflexible and T. S. Eliot were well known for their poetic skills in representing various dimensions of time. In their organises, time has get a symbol, and their instinctive mode as writers was figurative, non analytic their most habitual method was symbolism, not argument. In audaciouss Wessex high school, and Eliots Rhapsody on a Windy Night, time acquires new meaning. It is no longer the measure measurement of our actions it is a psychological dimension which creates the virtual aloofness in which we live. Our memories signify the author of psychological time in their poems, Eliot and Hardy under promissory note the significance and power of psychological time and oppose it to the quantify or seasonal time, under the impact of which we traditionally live. Wessex high school and Hardys meaning of psychological timeHardys Wessex senior high is invariably united to the way Hardy interprets the meaning of philosophical and psychological notions of time and piazza. Evidently, temporal subject is central to Wessex Heights, and the poet creates a conjunction of numerous elements, which ultimately gain what we call psychological time. in that respect are some heights in Wessex, shaped as if by a winningly hand For thinking, dreaming, death on, and at crises when I stand, Say, on Ingpen Beacon eastward, or on Wylls-Neck westwardly,I seem where I was out front my birth, and after death may be. (Hardy 1989, 23). This trope becomes the beginning of a readers voyage to Hardys representation of psychological time and the doggedness of forgiving emotions. It is no t surprising that the poet uses the exact geographic name, and seems to determine the exact geographical location for the reader. This geographical character of the poem is initially deceptive. Moreover, Hardy uses these name calling to oppose the reality to psychology of time, and geography serves the instrument of such opposition.It is not surprising that Wessex Heights uses the human activity of a specific locality only to mark dislocation, moving the speaker in and out of lacking spaces that have, as it turns out, little connection to physical place. The early stanza actually becomes the start of the readers journey into the depth of Hardys psychological time. The dislocation, about which Richards writes, is one of the most prominent characteristics to emphasise the power of psychological time, which makes memories and feelings eternal. The first stanza smoothly actuates the reader into the clearer representations of the psychological time.It seems that the poet was prepa ring us to what we would later see after we move to virtual lowlands Down there I seem to be false to myself, my simple self that was, / And is not now, and I see him watching, wondering what crass cause / Can have merged him into such a strange continuator s this The reader seems to appear in the center of an action, where the recent plays with the present, and where one sees ones self as a separate being. Hardy evidently opposes reality of time to its psychology, underlining the effects which psychological time may cause on a person.In order to strengthen the effect, Hardy presents the stand by stanza in a more structured metrical form than the first one. As a result, the past self, the chrysalis, encloses the present subject in the same paradoxical way that rhyme enfolds Hardys higgledy-piggledy language, so that these structures play against other as the poem progresses. Hardy uses the notion of locality, and exact geographical names to emphasise the mixture of the geographi cal and the aesthetical. In his work, geography loses its meaning when the poet speaks about ghosts in the 3rd stanza There is a ghost at Yellham Bottom chiding loud at the smoothen of the night. The ghosts represent the circulation of the psychological time. In distinction from the real clock or seasonal time, in psychological time a person has an opportunity to return to the past memories. In this aspect psychological time is evidently stronger than the real one. As the reader retreats from these ghosts in the first stanza, he meets them again in the third passage the conventional ghosts of the lowlands repeat their presence in a form that revises their past forms.This repetition constitutes human temporality in a particular way time is movement toward a future which ordain be, but never yet is, the perfected assumption of the past. The psychological time, in which the reader appears when reading Wessex Heights creates favourable conditions for separating the self and analyzin g it through the prism of the past events. In Hardys heap, this separation and the absence of a psychological line between the past and the present creates an incredible emotional atmosphere, in which either person can find a key to oneself. Rhapsody on a Windy Night Eliot and BergsonThe first impression from reading Eliots Rhapsody on a Windy Night is in that the poet creates a kind of coherent imaginative vision of time. Eliot has brilliantly incorporated Bergsons understanding of time into his poetic work . As with Hardys Wessex Heights, Eliot underlines the impossibility to measure time in traditional clock or seasonal terms. The poet clearly keeps to the idea of time being more psychological than seasonal. As a result, the reader acquires additional opportunities to return to the past, and to analyze the future actions through the prism of the past events.The major deflection between Wessex Heights and Rhapsody on a Windy Night is in that Hardy creates a vision of unlimite d time through the use of geographical names and localities. In his turn, Eliot emphasises the opposition between the clock time and psychological time. His poem takes the reader away from traditional clock measurements which do not conk out any space for the analysis of the self and the continuity of time Twelve oclock. Along the r for each onees of the path Held in a lunar synthesis, Whispering lunar incantations Dissolve the floors of memory And all its clear transaction Its divisions and precisions,Every street lamp that I pass Beats like a fatalistic drum (Eliot 1991, 16) Eliot starts each stanza in a similar way the passing of the clock time symbolises its irrelevance and insignificance towards the relations, divisions, and precisions of the psychological time. It is not a secret, that Eliots creative work was dramatically influenced by the works of Henri Bergson in terms of time concept. In his works, Bergson distinguished the cardinal different types of time real and mat hematical. In Bergsons view, real time was indivisible and continuous, while mathematical time could be measured.In Eliots poem, the reader faces the challenge of distinguishing real time from mathematical time measurements. Real time in Eliots view stands in the form of indivisible psychological continuum, which is broken by mathematical measurements in the form of clock time at certain regular intervals. There is a persistent impression that Eliots Rhapsody continues the logical time line of Hardys Wessex Heights by mixing past with present, and recognising the insignificance of mathematical measurable time The past exists in the present, which contains the future.The concrete and ever present instance of duration is life, for each of us living in his own time. Eliot speaks about memories, which do not change with time. He speaks of time as psychological notion, which cannot be measured. Half-past three. / The lamp sputtered, / The lamp muttered in the dark. / The lamp hummed / R egard the stargaze The moon, and not the clock is the sign of the reality of time, but even the moon can lose memory The moon has lost her memory. Through the whole poem, Eliot seems to seek the means of time measurability he tries to use lamps, moon, and clock to divide his time into separate passages.Yet, these measures only confirm the continuity of psychological time, and the continuity of memories which actually constitute this psychological time. In his Rhapsody, Eliot adds the influence of time and its inescapable nature. retrospection and the past bring into focus relationships and lack of personal fulfillment. As psychological time cannot be measured, it serves a measure in itself the measure of Eliots passion, emotiveness, and the memory which is the key to eternity. Conclusion Poetry is inherently free from any traditional measurements of time.In their works, Hardy and Eliot were trying to create a border between the clock (seasonal) and psychological time. Both were striving to mix past with future, and to show the futility of traditional time measurements against the power of memories and psychological time. Both have incorporated either geographical names or traditional measures of time to emphasise their irrelevance towards peoples emotions. Bergson says that reality has extension as well as duration. However, space is not a void or vacuum which is filled by reality. Things are not in space, space is in things. As a result, psychological time is not an objective reality it is extremely unverifiable and stems from the personal memories and interpretations. Subjective notions cannot be measured, and both poets were trying to deliver this essence to the reader. Ultimately, after reading the two poems, the reader finds oneself in a new environment, which breaks traditional limits of time and produces a completely new vision of the self.BIBLIOGRAPHYBergson, H. The Creative Mind An Introduction to Metaphysics. New York Kensington Publishing Grou p, 1946. Eliot, T. S. Rhapsody on a Windy Night. In self-collected Poems, 1909-1962, Harcourt Brace Jovanovich, 1991, p. 16. Hardy, Thomas. Wessex Heights. In Thomas Hardy Wessex Heights, ed. N. Philip, London Bloomsbury Pub Ltd, 1989. , p. 23. Maxwell, D. E. S. The Poetry of T. S. Eliot. Routledge Kegan, 1960. Richards, J. The History of Error Hardys Critics and the Self Unseen. Victorian Poetry 45 (2007) 24-29. Siebenschuh, William R. Hardy and the Imagery of Place. Studies in English books 39 (1999) 101-103. Thomson, E. T. S. Eliot The Metaphysical Perspective. Southern Illinois University Press, 1963.

Critical thinking Essay Example for Free

deprecative thinking Essay1. How does captious thinking extend to you as a contributor and writer? How can thinking detailedly change your authorship? Critical thinking affects a person as a reader and writer in that it is essential to be suitable to absorb and assimilate knowledge from the environment as well as organize iodines own thoughts and express singleself in a clear and comprehensive manner. It is important to consider diminutive thinking as being a twofold process.As a reader, one is able to implement critical thinking as a tool to analyze nurture being taken in from the outside. Not all information is useful or truthful to a person, and critical thinking is a method of filtering out what is incomprehensible or untruthful and absorbing what is meaningful and valid. As a writer, critical thinking is used in relation to ones own personal creative thoughts, advance to subjective conclusions about what one believes about the world and expressing these belief s through writing.Critical thinking is able to improve peoples writing in that the ideas one wants to express become central to the writing process, to amplify the perfect way of stating what one desires to say. It is essential to utilize critical thinking in both learning and writing, so that one is able to take in and organize the information from the orthogonal environment and exonerate personal judgments and assertions about what one believes. All situations and dumbfounds are both objective and subjective, in that people experience events within the context of the external world.It is important to be able to digest and process information from the external world in an organized fashion, so that one is able to accurately describe and share ones experiences with others. 2. Read the following Discussion Question response written by Owen, a fictive student. Identify areas of vagueness and ambiguity and discuss how you might clarify the e-mail message using the writing princip les address in the text. In the response written by Owen, the writing style is such that the reader is not able to clearly understand what is being said.There are instances of vagueness and ambiguity in the writing, and Owen is left coming into court as if he does not truly understand what he is supposed to be writing about. For instance, Owen states that critical thinking affects him in all ways. Although this may be true, there is not enough information describing in which ways he is affected. It is important to include enough detail in writing, so that the reader is able to fully comprehend what is being claimed. Owen goes on to say that clear writing is the hardest thing in the world.Although Owen may be having difficulty with his own writing, clear writing is not the hardest thing in the world for all people. Instead of generalizing and making blanket statements, Owen should be plain and honest in byword that clear writing is difficult for him personally. Further on, Owen clai ms that critical writing is like business writing in that they both need a certain amount of structure, yet then claims that structure is harder. These ideas are plain uncorrelated and do not logically proceed from one another.One cannot compare two styles of writing as being similar and then immediately state that they are dissimilar, at least not without a clear explanation and transition. Overall, Owen could improve his own writing style by paying economic aid to explaining himself in detail, by taking the necessary time to organize his own thoughts before writing them down. It is indispensable to express oneself in a clear and comprehensive manner, so that other people are able to easily understand what is being conveyed.

The Members Church of God International and The Community Essay Example for Free

The Members Church of paragon International and The Community EssayThe Members Church of God International, is one of the most prominent and well-established religious congregations in the Philippines today. The organization is known to be highly principled and incomparable in upholding Gods righteousness, existing for more(prenominal) than 40 years. Believing that one of the most important missions of the members of the Church of God International is to propagate the pure and unsullied Gospel of Christ on earth, the Church has religiously and fervently carries this obligation to fellowmen all over the origination through the use of mass media and the Internet. As a member of the Church, one is taught to follow religiously and conscientiously the fundamental doctrines for Christians and righteousness as a way of life, and to be law abiding citizens recognizing the fundamental laws of the territory they live in. The true essence of a pure religion is manifested in the Church of Gods high-regard and concern for the fatherless, widows, handicapped and disabled people.The Churchs charity and social welfare ministry, Lingap Kapatid was organized and established in 1997 to table service the church in its mission to organize and help establish key orphanages in various places to kinsfolk and care for our less privileged fellowmen who are widowed and abandoned. The historical and current importance of this religion and otherworldliness in Metro Manila, in particular, manifests in the manner of living of its members. In this community, there are more than 30,000 members who abide not only by Gods law but also by the laws of the country.The members do not smoke, nor become engaged in drug addictions, nor drink liquors. They are even support not to marry if they are not yet in the proper age and if they are not physically, financially and psychologically stable. This thing leads to helping the community in promoting birth control. Religiosity influences a per sons attitudes and values, providing importation and purpose in life resulting to a healthy and safe community.ReferenceSoriano, Eliseo F. (2002). Leaving Behind the original Doctrines of Christ. Philippines. The Members of the Church of God in Christ.

Consistency concerning Essay Example for Free

Consistency concerning EssayIn my StrengthsFinder 2. 0 evaluation, I found a lot of patterns about myself which I believe to be true. My top five themes argon Consistency, Relator, Arranger, Harmony, and importee. Since I am an extrovert, I get word the description under Consistency concerning the need to treat tidy sum equally to be especially true. I racket organism around a lot of mint, especially a large group of friends and I bonk doing group projects and find them to be completed frequently more efficiently than if I was doing them by myself and al maven. In fact, since I am good at commission tasks, I find that group projects can be completed far more efficiently if I am in the role as leader. In this way, I can treat everyone equally and be especially fair in equal task performance. Also, since I feel comfortable fashioning surely everyone is treated fairly, I dispose to notice when people atomic number 18 being treated with bias. Being a Relator definitely ti es in with my extroversion. I love people and I love being around people.I identify with the characteristics described in my Relator profile, because I really do enjoy getting close to people and I tend to spend a lot of time focusing on personal familiar activities which would help us share closer bonds. In fact, one of my driving forces is to develop air-tight relationships with my friends and womb-to-tomb bonds. I am still close friends with people I knew in grade school, and I tend to strive toward that goal with some others even today.The Arranger theme specifies that not only am I an organizer, solely that I have the flexibility to arrange all of the pieces of my life for maximum potential. I especially find this to be so during a group activity. Rather than delineating tasks to random people, I enjoy knowing and applying their several(predicate) strengths to each task. I tend to categorize people and specify tasks to order, so that everyone is not only doing something whi ch they are good at, but which they also enjoy.I feel that this builds a group focus, where everyone is appreciated for their strengths and where everyone gets an equal voice. I enjoy building group harmony, so that we can grow together, rather than away from each other and separately. This kind of leads into the next strength I have Harmony. Not only do I enjoy a wide variety of people, but I really enjoy finding common show between them and mixing them together. In fact, I get a real kick out of making friends between two people who ordinarily would never cross paths.I have a dwarfish bit of a reputation among my friends as the arbitrator of our groups, because I really like to focus on how we can all just along peaceably and enjoyably. Though it may seem like I enjoy conflict because I am constantly putting widely different people together, the virtue is, I only enjoy doing this if I believe that I can bring some sleep between them and if I think that they have enough in comm on to get along.My category of Significance This leads back to my extroversion and leadership roles among groups. I enjoy taking credit for a job healthful done, and even though I enjoy for everyone to get equal credit, I really like being the center of the spotlight sometimes. Also, because I am so often around a group of people, one of the ways I enjoy gaining and retaining significance is by being the arbitrator between people. I enjoy it when other people ask me for advice and help with their personal or social problems.Not only do I feel equal and adept at handling these problems, but I get a rush from being the one who they ask to assist them. I like being the one who everyone runs to for help, I guess because I feel needed and wanted, and also because it means that my attempts to draw closer to their personal lives were successful. I feel like I am an accepted part of the group if I remain qualified to help each individual with their lives.

Determine the Empirical Formula of Magnesium Oxide by reacting a known mass of Magnesium with Oxygen Essay Example for Free

Determine the Empirical Formula of Magnesium Oxide by reacting a known down of Magnesium with type O EssaySafetyRisk Assessment Properly follow lab sentry duty guidelines by wearing lab coats, gloves, and goggles and clear any personal belongings off the experimentation area or the apparatus table. Gently handle glassware. Be careful when dealing with Bunsen burners. invent sure the crucible does non break while heating it as it might break callable to the immense air pressure inside.ConclusionMg10O3 is the empirical law we found through our experiment. Theoretically, the empirical dominion is MgO. This is because Magnesium is a group 2 element so it would lose two electrons to form Mg2+ ion. Oxygen is a group 6 element so it would gain two electrons to form a O2- ion. So in theory, the empirical formula is MgO. Therefore we see were nowhere close obtaining a empirical formula to the theoretical answer though according to our uncertainty for Oxygen which is 3 it could be the oxygen we had weighed 5g and so therefore giving us a much accurate result of Mg10O2 which would go to a simplest balance of Mg2O which would be closer to the theoretical answer. In addition to this according to our huge uncertainty the ratio could confound also been 11 if the ratio would have led to 66. Though we see that the causation behind getting such an inaccurate answer is due to the incomplete combustion and due to not using a much more precise and accurate balance to weigh the apparatus and chemicals used.

Bmw Films Essay Example for Free

Bmw Films EssayThe primary issue faced by Jim McDowell is what to do for his b stationing securities industrying trial. He forget need to decide what direction BMW leave alone take in order to stay current in the target commercialise and position the provoker as the leader in the luxury car industry. A sub issue that Jim is facing is that in order for BMW to foundation start comp atomic number 18 to the ambition, it must be at the forefront of the marketing trend. There is always pressure on innovative marketing shake ups as a bad campaign discharge lead to severe wrongfulness in the company image and reputation. Decision substitutes.There are a number of substitute(a)s that Jim faces when deciding in what direction to move with the BMW marketing campaign. Develop more short films and word form a big serial break through of it. Develop a full length movie for the theatres Do nonhing to the animate campaign and move on to develop a new campaign To continue to use the existing BMW films gain developing a new campaign Creating new films on the heels of the superior films plus developing a new campaign Develop a full length movie plus developing a new campaign In order to decide the best alternative it is important to look at some key decision criteria.In this case the important factors would be delivery time, take chances, exist, competitive advantage, facility of implementation. Analysis of Industry In the luxury car segment, BMW and Mercedes have stand strong once against the strong competition from Japan like Acura, Lexus, Infiniti. In year 2001, BMW is second best luxury car seller, just shag Lexus amount the other ten major luxury brands. However, BMW only ranked 8th in media expenditures, which again proved the great success on their innovative campaign. In terms of customer loyalty, luxury brand customers do tend to stay among the top brands and are very loyal.There are always customers who displacement from BMW to Mercedes or the other way around. Since BMW has the competitive advantage of a younger clientele, it is very important for BMW to hit marketing campaign to young adult so they can look forward to own a BMW when they can afford one. Analysis of Company Evaluation of resources Alternative 1, 2, and 3 should only be considered as a short term alternative that can achieve quick beneficial results with no farsighted term prospects because all the alternatives evolve around the same film concept, which eventually will wear out and target audience will not be interested in it anymore.Alternative 4 takes into report card with BMWs long term goal, to be the leader in the industry with innovative campaigns. However, developing a new concept takes time and research before implementation, thitherfore some immediate alternatives needs to be done before the new campaign kicks in. Alternative 5, 6, or 7 will achieve that goal. Alternative 5 Introduce the BMW films to new markets that may have missed t he online films during the campaign period will modify BMW to entice an entirely new segment. By showing the films throughother mediums, BMW will be able to reach a wider audience plus raising the brand awareness.Since this campaign is so successful and unique, BMW can also discover DVD and make itas a collectible item. This alternative is hands-down to implement, low cost to run, low risk as the campaign is already running with huge success with good reputation. However, other companies may retroflex the idea and there is a chance that BMW will lose its competitive advantage as the films are getting overly loose to the original audiences that BMW targeted during the initial campaign period. Therefore, developing another campaign darn this is running is necessary in order to achieve BMWs long term marketing goal.Alternative 6 The other option would be to follow up with another series of films on the heels of the original films. BMW would want to keep the number of films low to try and blend them into the successful original films and not to market them as another series of short films. This alternative will require some time to prepare, and the cost will be much higher in comparison to Alternative 5, which will make it harder as BMW will need more resources in creating a new campaign at the same time. It is easy to implement as all the ground works are in place from the previous films.However, this alternative will have a higher risk than other options due to the high anticipation of BMW to enkindle high quality films. If any of the film receives negative feedbacks, BMW will risk losing out on the campaign inwhole, plus the reputation of the series. BMW will still keep its competitive advantage with this alternative as they are still the one who leads the marketing trend. Alternative 7 Creating a full length movie can be the next big campaignfor BMW. It is a new approach and will make the brand stand out of all others. The target audience is also much wi der in comparison to the initial campaign.It will take a long time to implement, and not as easy as short films because a full length film is more complicated in terms of plot and production. The cost will also go veryhigh that may use up all of BMWs resources in marketing. It is a 2 sided sword because if BMW is not placed enough in the film there is no difference in doing product placement in the James Bond movie series mean maculation if BMW is overly exposed in the film it may create negative feedbacks as it will look like an hour long commercial. The interest level of audience will also be much lower in watching a long commercial than a short film.Decision Criteria Chart Here is the chart for the best 3 alternatives (X? low score, XXX? high score) Recommendation Based on the analysis to a higher place it is evident that the appropriate course of action is to utilize the existing movies in the short term while developing a new full scale marketing plan in the background. By u tilizing the existing films BMW will be able to quickly get to market films that they have already completed. They will hinge upon the coat tails of the internet marketing, however by introducing the films to another target markets, BMW will hopefully build on the impact created by the original films.There is relatively low risk to this model because BMW has already invested in the films and by using different mediums to convey their message it is likely that an entirely new market segment will appreciate the films as the original audience did. Although the potential payback may not as great as some off the wall innovative idea, the concept behind cathartic the films to a different audience should allow more time and resources to develop another new campaign. If there are enough resources, BMW can also consider creating 1 or 2 more films to bend losing the competitive advantage toward the target audience.