CRM and Sales Management Assignment Example | Topics and Well Written Essays - 1500 words

CRM and Sales Management - Assignment ExampleSecondly, the changes in the business environment may train adjustments in the approaches to the application of the 4Ps, which would mean that it is not the overhaul of the market mix that forms the solution to the ever ever-changing business environment, but the approach in its application. Lastly, the continued application of the marketing mix limits the development of encourage market controllable factors, which are more plausible to suit the current marketing environment. In the scintillation of this, it becomes essential to distinguish what informs the current business environment, and creates the prospective of fulfilling the marketing need consumer satisfaction (Belohlavek, 2008 p23). In lean out this case, this discussion supports the proposition that the marketing mix is inadequate in the changing marketing environment, and frankincense needs revision to incorporate the presently developed, yet vital controllable factors that are influencing the survival and suitableness of a commodity in the market. The marketing mix is composed of four business environmental components, namely price, result, place and promotion. These components can be controlled in order to enhance consumer satisfaction, through a product whirl that meets customers expectation in terms of its affordability, ability to satisfy the existing consumer needs, accessibility of the product to the consumers and the efficient channel through which the consumer is made aware of the product (Bowman & Gatignon, p12). The traditional proposition is that, if the product fulfills all the four aspects mentioned above, thence it was suitably placed in the market, and thus would survive the tides of ever changing business environment. However, it has become manifest that the marketing mix is no longer sufficient to enable a product or any(prenominal) brand overcome the waves of the ever-changing business environment, since the customers needs, preferences and priorities are also constantly changing (Prenzel, 2010 p56). According to prof Koichi Shimizus 7Cs Compass Model, the concept of place is no longer the most relevant aspect of modern daytime marketing, but rather convenience (Luudicke, 2006 p72). As opposed to ensuring that the supply chain is most appropriate to conjoin the producer and the consumer, the emphasis is now making the purchasing experience for the consumers more convenient. For example, Amazon.com is one of the organizations that deal in offering its products over the internet, which has placed more emphasis on convenience than on place (Wenderoth, 2009 p87). This is because, such(prenominal) an organization does not rely on a physical distribution channel, but on the internet, which requires staring(a) customer understanding, before a purchase is made from their site. While it would be most beneficial for the organizations offering physical tangible products to improve the supply and distribution ch ain, it would be more beneficial for the online organizations offering their product over the internet to improve convenience and the purchasing experience of the customers (Burgers, 2008 p11). Therefore, while the distribution channels create the basis of place as the component of the traditional marketing mix, convenience informs the basis of the digital and online marketing organizations. Therefore, there is a need to include convenience among the component of the marketing mix, to cater for the current suppuration in digital