Marketing Paper -- essays research papers

Barnes and Noble is one of the biggest booksellers in the world. This wasnt always so. B&N started off as a small bookstore in New York City. During that time, the store was not doing very well. Actually, it was ab fall out to close when it was bought by another store. Being bought out was one of the best things that could leave happened to the store. Barnes and Noble today, has changed the way people expose for books whether it is in one of their stores, or online. B&N has revolutionized the book acquire experience. I want to discuss two ways in which they have done that. One way that B&N has done this is by making their stores so comfortable and inviting, and two is by initiative their online store. pass into a Barnes and Noble, I feel immediately comfortable. The way they have their stores zeal up makes it easy to browse, explore, and even to sit and read. With their cafes, comfy couches and chairs, B&N encourages customers to enjoy themselves. They are selling a whole expe rience, not rightful(prenominal) a book (Barnes and Noble.com). That is what makes them so unique in the book business.With the opening of their online store, B&N at first had problems. It was in 1996, that they first launched and estimated outlay was over 50 million dollars (Trafficlabs.com). The reason for the problems was that the internet was relatively new, and amazon had already carved out a niche for books online. It was in the have of the brick and mortar store, and online services that saved ...