Hospitality Information Technology Strategy

1. Hotel utilise e- art in truth effectively for procurement purpose. They acquire essential w atomic number 18s necessary for the daily track of the hotel via online web turn ups. I would ilk consider addressa java Heathrow in my case write up as I am work there presently and it is very ofttimes suitable for this case study. The website which costa hires to grease ones palms its essential harvest-homes for daily running of the championship be * www. geometric-furniture. co. uk * www. kn-portal. com * www. caterwide. com * www. incorporatewear. com * www. chocolate bean domain. co. uk * www. bunzlcatering. o. uk geometrical furniture Geometric Furniture is a design lead manufacturer of high up quality nipure furniture. Established over 40 yen time ago, Geometric has become one of the UKs leading contract furniture suppliers. It supplies to physical body of confederation resembling Odeon cinema, rib Coffee, Oxo Tower, The W arho wont, Ronald Mc Donald ho use. The take up thing ab forth this comp totally is that they deliver they run by themselves, predicate their client beforehand about its features. Delivered the product on time without fail and do understand the important of deadline and reliability.Kuehne + Nagel has got a tender-fangled contract to manage the distri aloneion of food for thought supply on behalf of Whitbread plc, which is the UKs largest hotel and restaurant group. costa has take a crapn the decision to to the full outsource its food logistics activities to Kuehne + Nagel because they agreed to play words of chilled and ambient products to over 700 Costa Coffee outlets seven days per week, and delivery of frozen, chilled and ambient products. The contract is for 5 years and in addition with that Kuehne + Nagel will point a guest call nub on behalf of Whitbread and manage the arrangementing of products from designated suppliers.Caterwide As one of the UKs largest and fastest growing coffee bean shop trade names, Costa Coffee has been employ Torex Inn Touch POS and Caterwide for the bygone ten dollar bill years to drive strategic initiatives more(prenominal) or little cash worry, suggested ordering, stock control, labour management and reporting and personal line of credit processes. One of the tonality advantages of the Torex solution is that it integrates with Costa Coffees loyalty programme, the Costa Coffee Club, whereby guests sack up collect points when they buy food and drink which hobo be redeemed against future purchases.Incorporatewear Incorporatewear, the UKs postmortem corporate clothing endurer, has been percolating a dapple of hot business over the past 12 months and is direct delighted to rain buckets out the details of its recently sign contract to supply Costa Coffee. Incorporatewear merely work with the highest quality materials and the Costa regulate is no different with shirts and aprons being construct from premium poly/cotton fabrics and provides the uniforms for 16,000 Baristas and staff. There atomic number 18 devil companies of Whitbread plc which be under the comprehensive of incorporatewear that Costa coffee and premier inn.The benefits of it are, modernistic call centre telephone corpse, utilise client contact number, instant inquiry resolution, findd squad. Bunzl catering supply is the future leading distributor of non- food consumable to hospitality and catering sector in the UK, it got 10 branches all over the UK provide a responsive and a malleable local run. at each branch they got dedicated customer service team which has good understanding of local business need and provide outstanding customer care from points of order through delivery.We croup place order through telephone, fax, netmail and online as well which include an realise catalogue, fast orders, regular buys, and salvage basket. when the order has been placed the following information is quick available to them full customer details including delivery address anterior purchase history originised product be considern real time stock availability pack sizes and product descriptions Coffee creation (prima coffee service ltd) has been supplying high quality coffee product from more than 12 years with a heat for quality and attention to details.Its very simple to place an order with coffee creation it takes you through each step, conclusion the point in time you would like to buy, add the item to your shopping basket, proceeding to checkout, sigh in, usher in your details, check and submit your order, provide wages information, get email as the confirmation, bring in down the order. Sometimes they get down product for sampling if requested and the customer of coffee creation are coffeehouse Nero, Costa coffee, coffee republic. 2. Critically evaluate your brass instruments website. Discuss its strong and bleached points. How drug user friendly is it?Is it functionality adequate ? correct yourself In place of someone who is strange with the organization. Does it enhance the reputation and encourage supercharge contact? bladepage are the almost nickel-and-dime(prenominal) and the most effective bureau to support either business especially in coffee shops people are facial expression for parvenu shops in their neighbourhood and season travelling often start their expect on internet. More than half of the market job is done if completely describing your cafe on webpage. The website of Costa coffee is sooner eye appealing and attractive to customers.It matches the corresponding colours and fonts on their web site as they do in their cafe. By using just the 2,3 colours, consistent fonts and prospering navigation it stimulates the cafe itself. Some basic thing which a webpage must bring forth it are, location, opening hours, depiction gallery, about the business, menu, and press release. Out of all this Costa coffee explains its business, upda te press release, latest visualise of the product, location of all the stores with opening and occlusion hours, address 5. What is tender media? Identify tercet different types of social media how they backside be of benefit for hotel industry.Social Media is the use of internet- found programs to make fundamental interaction with friends, family, classmates, customers and clients. It suffer be done for social purposes, business purposes or both. The appropriate port to define social media is to split it into two parts, social and media. Media is a light beam of communication, like a newspaper or a radio, so social media would be a social tool of communication. This social tool of communication doesnt just give the information but interact with you turn giving that information.Interaction may be like asking you for to stimulant in any particular thing, or letting you choose on any article or asking you to rate any picture etc. Social media is a new form of interacting pe ople that allows anyone to become a source of information through new technologies that doesnt need any previous experience. It also allows the audience to be the author and author to be the audience. Anyone raise experience the interaction for free as long as they harbour internet connection. The common site of social media includes Facebook, chitter, Youtube, Flickr and many others.These sites all allow users to post information that can then be commented on, followed or enjoyed by larger social groups and peers. some Hotels are investing on its use to indicate market demographic groups or to chemise through to new potential customers. this instant Days mostly all the hotel have Facebook pages and are adding facebookers as friends in an apparent movement to attract new customers and build brand loyalty. There are restaurants that are stuffing out daily specials and/or coupons to give as a gift to their followers.Facebook- one of the most popular of social networking sit es which allows users to sign up and add friends and social groups, post information, comment on that information, post photos and become fans of assorted items or company or group. Hotels take their facebook page to add their customer, to target new market, they post photos of the some special issuance occurred in hotel and tag their friends (customer), by tagging photo a friend of friends, who is cognize to the hotel can get to know about the hotel and his or her friend whereabouts.Through this hotel make new customer with the help of Facebook. Example some Marriott hotels use their Facebook pages to communicate with guests about local and hotel events. (USA Today) Twitter This is a free social networking and small blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to cxl characters displayed on the authors profile page and delivered to the authors subscribers who are known as followers. Senders can contain delivery to those in their circle of friends or, by default, allow open entranceway. Elmore 2010) Twitter also allows hotel employees to start conversations with guests even a tweet as simple as believe youre enjoying your stay which give a alter touch that some guests really value that. Hyatt and Hilton hotels are using Twitter as a virtual concierge service to which guests can tweet queries and expect responses within the hour. (USA Today) Youtube A very popular and free video-sharingWeb sitethat allows rendered users to upload and voice their video clips online at the YouTube. om Web site. To view the videos you are not required to register but to upload the video you need to register with your email accounts. It allows billions of people to browse, watch and share originally-created videos. It creates a group of people to connect, inform, and reinvigorate others across the globe and acts as a distribution platform. The Marriot Resort & Stellaris cassino in Puerto Ri co uses YouTube to let guests shew a 30-second video postcard to send to friends and family through the resorts YouTube channel.A hotel can use the youtube to promote their own website by sharing and uploading videos of own hotel. 6. What is mist over deliberation and explain how it can be use for the hospitality industry? The service provided on internet with the use of calculation resources (hardware and software) are called as be pervert calculate. All entropy that is being accessed are usually saved in servers, which are in come-at-able by any unauthorized user. This allows green light to maintain faster service and less maintenance from IT.Technology has advanced rapidly in the last couple of years that now it is possible for almost any kink to quickly connect with a bedim service and access the information required. The cloud computing concept minimizes the upfront cost of infrastructure and allows the enterprise focus on project, which will differentiate the busi ness itself rather than the infrastructure which will be avoided. Many author have made the onrush to describe it, Buyya et al. efined it as a cloud is a parallel and distributed computing system consisting of a collection of inter-connected and virtualised computer that are dynamically provisioned and presented as one or more unified computing resources based on a service aim agreements established through negotiation betwixt the service provider and consumer. The key distinction of cloud computing are (1) legerdemain of non ending computing resources, (2) with the use cloud computers up- front commitment is eliminated, (3) ability to founder for use as needed, (4) self service interface and (5) resources that are virtualised.The concept of calumniate computing had benefited the hospitality industry in many ways, such as A hotel can eliminate the large upfront costs from acquiring computational assets and the regular(prenominal) time delay in building out and developing c omputer software app. By eliminating upfront cost hotel can save its precious capital to take future business decisions. It allows user to access system through web browser from anywhere at any time, user can access through any device, like pc, laptops, mobile etc. with the use of internet.It improve the business performance and the service delivery, the maintenance cost of cloud computing is very low. Some other benefits which a hotel can get from cloud computing includes low upfront costs, minimal IT infrastructures and easy access across multiple properties. streak has a pay-as-you-go service requires minimal enthronisation and offers better technology at a lower cost. 1. Social media 2. 0 palmy social media programs that have value blend top technology and sales best practices By Gina LaVecchia Ragone 2. Social Media & the hospitality Industry by Forest Time, penury Media . M. Miller, Cloud Computing Web-based applications that change the way you work and collaborate on line, Que, 2008. 4. R. Buyya, C. S. Yeo, and S Venugopal, Market-oriented cloud computing Vision, hype, and reality for delivering IT services as computing utilities, in Proceedings of the tenth IEEE International Conference on senior high school Performance Computing and Communications (HPCC 2008, IEEE CS Press, Los Alamitos, CA, USA), Dalian, China, September 2527, 2008. 5. Khan, K. M. , & Malluhi, Q. (2010). Establishing trust in cloud computing. IT Professional Magazine, 12(5), 20-27.