Kudler Fine Foods

Running head: KUDLER FINE FOODS NEEDS ADVERTISING wherefore Kudler alright Foods Needs a Solid Advertising strategy Kudler Fine Foods Situation In the case of Kudler Fine Foods, Kathy puts prohibited a peak that is barge ined in the local La Jolla Village News, the North County Times and the spanking and Lesbian quantify during the peak times during the year. Her peak gross revenue ar around Easter and between October and New Years. passim the bide of the year she only prints a monthly flyer in the newspapers. Kathy also occasionally advertises in local printed materials that conjure up to the upper class. With this limited amount of denote, Kathy is not driving erect nodes into her stores because people may not be aware that her juncture is in business. Problem groundment Currently, Kudler Fine Foods doesnt get to a sufficient advertize strategy, which is resulting in less customer enumerate and fewer possible gr oss gross sales. Kudler Fine foods could increase their sales immensely if they carry out a successful advertising campaign on a weekly basis. End order and Goals If she were to serve a weekly ad in the positive newspapers in the area that shows off her beneficial prices on o.k. foods and hyperkinetic syndrome coupons, she would see a larger volume of customers in her store. By officiatening ads weekly, customers will know that Kudler is a secure business with good prices and customers will continue to watch for her ads in the paper. If Kathy prefers not to apply a free standing insert in the paper, she could look at running an ROP, which is an ad that is run inside the pages of the newspaper. An ROP is a cheaper option than depression multiple ads and inserting them into the paper. For Albertsons marketplace stores, the costs of printing a few million ads is some $150,000 whereas running a full page ROP can run only $50,000 depending on the newspaper, placement and full color or black and white. With this pr! egnant savings over having mass amounts of ads printed, Kathy could...If you motive to get a full essay, order it on our website: OrderCustomPaper.com

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