Movie wizardrys are actors whose personas transcends their performance, that is, persons whose personas becomes part of our mass culture. Sevearned run averagel of the really prototypical movie starts set the pattern for all those who followed. In the very azoic days of the Silent Film era however, there were no movie stars. The studios purposely did not denude their actors, since to do so might encourage them to demand more money. That changed forever with Florence Lawrence, a former Vaudevillian, and Americas first movie star. She began to work in films in 1907, and moved to D.W. Griffiths Biograph studio in 1909. She feature in 65 films there that year and became very favourite although the credits scarce read, as was custom, The Biograph Girl. Carl Laemmle was starting his smart Independent drift Picture Company in 1910 and valued Lawrence as his elf Girl. The general was fascinated and demanded to know her identity. Laemmle astutely began to use her suf fer up and picture in advancement and publicity stunts. Kelly R. Brown, in her 1999 memorial of Lawrence states: Florence Lawrence was the first player, male or female, to use her name to upgrade not only a single motion picture, scarce also the production bon ton she worked for. The company, in turn, was able to discover more films into theaters because the public treasured to see the films she was in.
Thus was born the star system. Once the public learned close Florence, they wanted to know about the separate favorite players on the screen. Other studios saw the return of this new kind of publicity, a nd in 1911 The Motion Picture news cover u! p Magazine was launched to publicize Vitagraphs actors and film releases, followed closely by short Picture Stories, and Photoplay. The studios publicity departments refined their trade and began to expand... If you want to discombobulate a full essay, order it on our website:
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