Content Archetypes.

Content Archetypes of Customer Interface Archetypes October, 2002 Table of Content executive director Summary ------------------------------------------------------------------ i 1 Introduction -------------------------------------------------------------------------------------1 1 1.1 aim ----------------------------------------------------------------------- 1 1.2 Method ----------------------------------------------------------------------- 1 1.3 Limitation -------------------------------------------------------------------- 1 2 Content Archetypes ---------------------------------------------------------------------------2 - 4 2 2.1 Offering ascendent --------------------------------------------------------- 2 -3 2.2 instruction Dominant ------------------------------------------------------ 4 2.3 Market Dominant ----------------------------------------------------------- 4 3 Importance Attributes of Superstore --------------------------------------------- ---------5-6 3 3.1 Uniqueness ---------------------------------------------------------------- 5 3.2 effectualness -------------------------------------------------------------------- 6 3.3 Limitation ------------------------------------------------------------------ 6 3.4 Improvement -------------------------------------------------------------- 6 4. Information Dominant - Washingtonpost.com ---------------------------------------7-8 4 4.1 Dimension of Washingtonpost.com Content ------------------------- 7-8 (i) Offering strut -------------------------------------- 7 (ii) pull Mix --------------------------------------- 7-8 (iii) Multimedia Mix ---------------------------------- 8 (iv) Content Type ------------------------------------- 8 5 secern to match Information-Dominant ------------------------------------------------ 9-11 5 5.1 Evaluations and Comparisons ------------------------------------------9-10 5.2 Success Story of Washingtonpost.

com --------------------------------10-11 6 Conclusion -------------------------------------------------------------------------------------- 12 7 References -------------------------------------------------------------------------------------- 13 8 Appendix ---------------------------------------------------------------------------------------- 14 i Executive Summary The place of this storey is to determine the differences among each of the guinea pig archetypes and to take on much knowledge beside the dimension of its confine. There are five content archetypes: Superstore, sept Killer, distinguishing characteristic Store (offering-dominant), inform ation dominant and the market dominant. A superstore is a one-stop crop where the customer can find a wide go of goods in multiple product categories. The turn up is commonly nonionic by product categories and subcategory. The dimension of content consists of offering mix, draw in mix, multimedia mix and content type. Most of the websites consists of these 4 dimensions to actualize the content more lovable and to achieve their e-business. 1 1 Introduction 1.1 Purpose The purpose of this report is to determine the differences between each of the content archetypes and to gain more knowledge about the dimension of its content. 1.2 Method In order to complete this report, accessing the website has to be... If you emergency to get a extensive essay, order it on our website: OrderCustomPaper.com

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